Blog
Notes on what actually works.
A small log on lead automation, owned infrastructure, and the specific decisions a BC service business has to make about websites and marketing. Short pieces — usually 5-minute reads.
What's coming first
The first four posts
Posts ship when they are written, not on a content-calendar schedule. We would rather post one useful piece a month than four rehashes of trade-press talking points. The next four topics:
- Why most lead-form failures happen in the first 10 minutes — and the mechanical fix that closes the gap.
- A field guide to Google Business Profile for BC trades — the parts that move the needle, and the parts that do not.
- When SaaS automation tools (Zapier, Make) stop being the cheapest answer for a service business.
- The honest cost stack for running an AI chatbot for a small BC service business — month one through year one.
Want to be told when the first post lands?
Email or Telegram us once and we will let you know when posts go live. No mailing list, no automation; one message per post.